MJ
Creative Director
Identifying, Conceptualizing & Guiding the creative vision
About
MJ is a Fashion Designer, Creative Director and overall multi-faceted entrepreneur known for her skills in Marketing, Luxury Branding and Fashion Design. Starting her journey at the age of 16, MJ has tirelessly built an impressive portfolio and resume to establish credibility in the premium fashion and creative marketing space.
With four years of hands-on experience and graduating a year early with a Bachelor of Science Degree in Marketing, MJ has honed her skills while also working with renowned French-Italian brands such as Moncler and marketing agencies like The Kool Source and 740 Project. Collaborating with YSL Records and Kaliii on creating their looks for major events, alongside assisting with marketing strategy deliverables for artists like Hunxho, Kid Laroi, Lil Yachty, Dr.Dre, Snoop Dog and brands like Prada & Maison Margiela, MJ further enriched her credibility. Today, MJ directs creative endeavors for music artists, fashion companies, and passion brands, leveraging her diverse background to offer premium creative marketing services all while running her own fashion house!
Work/Deliverables
Main Offerings
Tailored to the client’s needs, creative direction is the process of guiding and overseeing the overall vision, style, and execution of a creative project or endeavor; music videos, fashion collections, campaigns, commercials and more. It involves making decisions about the artistic direction, aesthetics, messaging and storyline to ensure they align with the desired goals and objectives. The creative direction package is always tailored to the project at hand to assure the client’s needs are met.
EX: Creative Direction for an artist’s music video will include the concept, location scouting, shot list, muse scouting, exotic car rental, treatment, film crew, light & sound crew, BTS & wardrobe styling...while creative direction for a fashion campaign will include its own “industry” needs.
Creative Direction
from $4,600/music video, commercial project
from $1,750/fashion brand, emerging project
*these numbers include photographer & videographer/film crew
from $650/flat rate
*this number is the starting flat rate per project for MJ’s creative direction independently, depending on project needs and complexity; at this rate, the client would be responsible for hiring their own photographer/videographer
Tailored to the client’s goals, a marketing plan is a detailed roadmap that outlines an entities goals and objectives for promoting its project, product or service; includes target audience, competition, value proposition, intended campaigns, buyer personas, KPI’s & more.
The marketing strategy is the overall approach that will be used to achieve the goals set in the marketing plan. It involves identifying the exact route to product positioning, pricing, distribution, promotion and marketing initiatives via digital, social & out-of-home. You will receive both a detailed marketing plan & strategy as they work hand-in-hand.
Marketing Audit, Plan & Strategy
from $5,000/plan-strategy
A fashion collection plan is a detailed strategy devised to develop and launch a cohesive range of clothing or accessories for a specific season and/or theme. It involves the creative and logistical process of conceptualizing, designing, producing, and marketing multiple pieces that collectively represent the brand's aesthetic vision & cater to its target audience.
Within the plan, distribution channels and retail partners to sell the collection, whether through brick-and-mortar stores, e-commerce platforms, or pop-up events & fashion shows are also identified, in addition to locking in celebrity/influencer/stylist placements.
Fashion Collection Plan & Rollout Blueprint
from $6,000/collection plan-blueprint
Coordinating EVERYTHING...from start to finish worldwide,
Retainers, Add Ons & Wardrobe Styling
Retainers
Retainer pricing is available for Creative Direction at reduced rates with a 3 month minimum contract. Each month includes 1 project that will receive premium creative direction from idea to execution; for a photoshoot, video shoot. campaign, product drop or show/event.
3 to 5 consecutive months- 5% reduction
6 to 9 consecutive months- 8% reduction
12 consecutive months- 10% reduction
Add Ons
Clients typically prefer their own main photographers, videographers, hairstylists and makeup artists but they are available as add ons if interested. All partners are licensed and experienced.
Film Crew: varies upon project (included with music video creative direction service)
Hairstylist/Makeup Artist: varies per style & headcount
On Set Chef: varies upon food choice & headcount
Wardrobe Styling Rates
This box identifies MJ’s team wardrobe styling rates as an individual service. Creative Direction packages for videos/photoshoots & editorials will always include wardrobe styling. MJ and her team will handle the coordination from pulling, purchasing & styling to returning (if needed).
Per 2 Hrs (Up To 6 Hrs): $250 and includes 2 looks per increment.
Half Day (8 Hrs): $950 and includes up to 9 looks.
Full Day (9 to 12 hrs): $1,250 and includes up to 15 looks.
*Please note that MJ’s specialty is pulling exclusive pieces & exotics. Ethical designer fashion is ideal.
The Other Side
In Simpler Terms
MJ brings creativity, strategy & efficient execution together seamlessly through her creative direction tailored to your specific needs in aims to elevate you or yours as an artist, brand, product or project, worldwide. Rather you’re bringing MJ on as the main squeeze or as a secondary resource to your in-house creative team, MJ will simplify the execution of visually telling the story at hand by identifying, conceptualizing & guiding the creative vision.
idea
execution
Specializing In Visual Story Telling
In the Press
Don’t let her youth fool you. MJ is the real deal! Hired her to create the marketing plan for my upcoming wine brand and was not disappointed. Detailed, punctual and fashionable.
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Marcus Buffer
Very creative...knows her shit. Want quality work, gotta pay the price. Simple.
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Jacolyn Hernandez
Nowadays everybody calls themselves a creative director without even having the proper experience or credibility. MJ is not them. Brought her on for a project with an upcoming artist and she excelled. Wishing her much success in her creative journey.
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Anonymous
Contact Info
Headquarted In Atlanta,
Working Worldwide
Contact via email to discuss project details, request quote and/or schedule a video chat
You Have The Budget...MJ Has The Creative Solution